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Should you use a transactional message service?

Why should you use a transactional message service?

Transactional message services are increasing in popularity in just about any ecommerce industry. Whether you’re a digital marketing agency or an online shop looking to extend the relationship with your customers beyond the purchase, setting up transactional messages can be extremely beneficial for your business. There are many pros to such service and in this article, we’ll talk more about transactional email services like LeaderSend and why and who should use it.

Who are transactional email services for?

The short answer to this is eCommerce stores. Every eCommerce store should automate their messages that are sent every time a customer makes a purchase. This not only allows for personalization and a branded message, but it also keeps your customer updated on their order at all times.

We’re so used to receiving confirmation messages by sellers like Amazon, but imagine what would’ve happened if you never got any kind of confirmation that your order was received or even shipped. You’d immediately wonder what’s happening and whether or not this seller has strange reputation.

Whether you’re a small or a big eCommerce, your customer should always receive all necessary information they need once they place their order.

But even websites like Facebook and LinkedIn are using transactional emails to keep their users engaged without having to physically enter their website. You can also find these messages with tools like Dropbox, TransferWise, Patreon, and more.

The pros and cons

One of the main pros of transactional emails is deliverability, which addresses one of the biggest cons early transactional marketing platforms faced. Email platforms like LeaderSend guarantee deliverability of your emails into the inbox. No communication is lost and everything is transparent.

In response to some of the frequently talked-about cons, modern platforms also ensure real time reports as well as easy-to-use personal branding to make sure the users can take advantage of all features that would allow them to create successful transactional emails.  

Each transactional service should allow you to do the following:

  • Get all emails delivered

  • Infrastructure management

  • Mass email support

  • Real time reporting

  • Personalized templates

  • Branding

  • SMTP relay

  • Continuous support

All these features will guarantee you are able to successfully send all types of  transactional emails and make the most out of your email marketing strategies.

Types of transactional email services

Transactional emails aren’t only limited to order confirmation. You should send triggered and single messages, depending on the behavior of your customer on the platform. We’re sure you’ve received most of these emails in your inbox before, without even knowing they were a part of a much bigger automated system.

  • Activity message

  • Alerts

  • Authentication

  • Order confirmation (purchase receipts)

  • Reactivation

  • Password reset

  • Feedback emails

  • Website extension

And it doesn’t even stop there. Let’s have a look at some of these in more detail and analyze the benefits of each email.

Order confirmation

Blue Bottle Coffee's order confirmations are straight to the point. The entire email is personalized and to be completely honest with you, it totally made us crave coffee. The company added a touch of creative copywriting to engage with their customers using the language they use themselves. The ‘track my order’ button increases more trust and professionalism of the company - it also shows complete transparency of the order service.

Password reset

Password reset emails are always straight to the point. Take a look at Slack’s transactional email. They use simple language, but they also guarantee the customer their account is still safe if they have received this email by accident. As a bonus point, they’ve added a ‘we’re hiring’ section in the footer to recruit people that actually use the service.

Website extension

LinkedIn’s email automation involves sending you messages like these. These are known as the website extension messages that allow the users to use the platform without ever entering the website. Have you ever gotten an inmail message from LinkedIn? You probably noticed these three buttons at the bottom that allow you to quickly communicate with the LinkedIn user.

But the inmail feature that allows for the website extension also comes with using the right email address. In this case, LinkedIn uses inmail-hit-reply(at)LinkedIn.com as the default email address from which you receive those emails. This allows you to reply to that LinkedIn message directly from your email and still have the message delivered in your LinkedIn inbox. Pretty cool, right?

To conclude, transactional emails are now becoming a part of every company that deals with any kind of transfers to their customers. You should always choose a service that is able to offer you all necessary features that allow you to continue building a successful business. LeaderSend allows you to use rich reporting, storing templates, personalized features, and easy drag-and-drop functions to allow you to easily create transactional emails in no time.

Let us know what are the biggest challenges that you are facing with transactional emails right now in the comments below and we will make sure you get your answers in the next articles to come!

About The Author

Linda Vintere
Linda Vintere
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